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ENG 123 SNHU Persuasion in Marketing Field Paper

ENG 123 SNHU Persuasion in Marketing Field Paper



Persuasion is a  constant in each of our lives. No matter where we look, what we read,  what we see, or whom we interact with, we inevitably encounter some form  of persuasion. Advertisements want us to buy things. Media outlets  sometimes want to convince us of how we should feel about events. We are  put into positions where we must defend our thoughts and beliefs to  others, and the process we apply is typically some form of persuasion.

Persuasive  writing is a powerful form of writing—it can influence one’s thoughts  and has the ability to change minds about an issue. A persuasive essay  is an ideal tool for supporting an opinion on an issue using researched  facts and information. It also gives you, as the writer, the chance to  recognize an opposing viewpoint and refute it, noting that those people  who hold the opposing viewpoint are the intended audience of the piece.


For  this assignment, you will use a guided prompt to write notes that will  help you better understand how to approach the persuasive essay. As you  complete this assignment, remember to apply what you have learned in  Modules One and Two in the course when discussing your issue. Then in  Module Three, you will build upon these writing notes to prepare a more  refined writing plan, which will help prepare you to draft your  persuasive essay.

Use these writing notes as a way to gather your  thoughts and determine your strategy for writing your persuasive essay.  This process will allow you to develop a potential structure for  effectively persuading readers to agree with your argument.  Additionally, these notes will help keep your thought processes on track  when you begin writing and revising your essay.

Specifically, you must address the following rubric criteria:

  1. Describe the argument  to be addressed in your persuasive essay. Explain how the argument  relates to your major, the major you are considering pursuing, or your  field of work.
    1. Make certain your topic is debatable. Are you able to see at least two perspectives to this argument?
  2. Identify the potential challenges you may encounter in supporting your argument with a specific audience.
    1. First, state the audience you will be writing to.
    2. Then address the challenges of supporting your argument with this audience.
  3. Establish a goal that you hope to accomplish with this essay. What will this essay need to successfully meet your goal?
  4. Determine three key points that will help support your argument.
  5. Provide a brief description of at least two resources that support the key points of your argument.
    1. First,  list the authors and titles of each resource. These resources may be  books or articles you identified in a previous assignment.
    2. Then provide a brief description of how each resource may reinforce your argument.
  6. Explain how you plan to effectively integrate evidence in the essay.

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