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Rasmussen College Social Media Plan Paper

Rasmussen College Social Media Plan Paper


This course is all about social media, so your project should be creative and reflective of the components of the course. Select one of the following ways to complete your final project:

  • PowerPoint
  • YouTube/Video
  • Movie
  • Brochure/Pamphlet
  • Song
  • SlideShare
  • Interview Form
  • Podcast Form
  • Live Social Media Feed

There will be the option to present your project to your instructor and class in the live classroom, so begin thinking about if this is something you’d like to do.

We’ll be fleshing out your previous work to work on a rough draft of your final project for this module..

As a refresher, you have already completed the following:

  1. Select a Topic (some ideas are listed below)
  2. Is there something specific you’d like to learn more about? What information do you already know about your topic?
  3. Provide a brief overview of your topic.
  4. Be specific and chat about the who, what, where, when, and why.
  5. Choose a theory
  6. What theory can you relate to your topic? How does it support your topic? What can the audience learn about your topic through this theory?
  7. Relate it to class
  8. Discuss how your chosen topic relates to what you’ve learned so far in the course.
  9. How does social media affect attitude and behavior about your topic?
  10. How does this impact communication?
  11. Sources
  12. Find two sources this week that can help support your thoughts and claims.
  13. Be sure to include in-text citations and a reference page.

This week, you will work on completing the following:

  1. Choose the way you want to complete your project.
  2. Begin adding all previous information from your topic selection.
  3. Expand and relate it to class
  4. How do societal standards and stereotypes affect your topic?
  5. What cultural issues are present?
  6. Does advertising or marketing relate to your topic at all? If so, how? (If not, do not add anything).
  7. How does violence in the media affect your topic? If so, how?
  8. Can you provide any relation to your theory and your chosen topic by now expanding on the above points?

Would like to do a powerpoint

Need to use one of the following theories not the theory in the uploaded doc but the uploaded doc is my chosen topic

Once we have changed behavior, we have to explain how and why it happened. Some of the most prominent theoretical views are listed below. They attempt to explain how frequent exposure to social medial might lead to changes in values, beliefs, attitudes and behaviors.

Cultivation Theory

Cultivation theory explains that regular and frequent exposure to certain types of social media information have an effect on a person’s attitudes and behavior. Cultivation theorists believe that social media has effects that are small, gradual, indirect, and cumulative – they add up over time to change a person’s attitudes and behaviors, kind of like a stalagmite building up on a cave floor over the years.

Social Learning Theory

Social learning theory explains that we learn through observation. According to social learning theory, the three pieces of this puzzle are the person, the modeled behavior, and the environment. We form a model of behaviors without needing to actually do it ourselves – we can see someone almost being hit by a car in the street and know that we need to be very careful in the street without being (nearly) hit ourselves. We can watch a YouTube video on makeup application or car repair and then go on to try the process in real life.

Agenda Setting Theory

Agenda setting theory explains that social media influences people regarding what to think about rather than what to think. This theory holds that social media influences and amplifies our existing beliefs, and that people are willing to look to social media to cue us as to where we should focus our attention. You might see this as waves of people on your social media sites tend to post about similar issues, which gets you (and them) thinking about them more and leads to more posting for a while. Then the attention goes somewhere else. For example, for a while, the gold and white / blue and black dress was lighting up social media sites (google it if you don’t know), which led to a lot of discussions on visual processing and the work our brains do. Then along came the next big item on the agenda.

Uses and Gratification Theory

Uses and gratification theory identifies that people look to social media to escape from challenges or be entertained. This theory assumes that people are not passive, but are actively searching out and using the information they are consuming from social media sites.


Schemas are ways of organizing our world. We all have stereotypes that help us classify people and things. Schemas are not a theory, per se, but an explanation on how our memory organizes information. Jean Piaget developed the use of schemas to explain not only how we categorize our knowledge, but how we utilize that knowledge as well.

For example, if someone asks you to describe a Republican or a Democrat, how would you do that? You may have a particular schema of a person belonging to one or the other political party. Your information on political parties may be extensive or limited, so how you explain a person from each party will reflect that level of expertise. If you were someone who routinely watches a particular 24-hour news network, your schema may change toward a particular party as you assimilate the new information into your original framework (schema) of that political party.

In the same light, viewing the social media networks may alter or accommodate your existing schema to fit the new information.

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