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Ron Johnson Case Study Questions

Ron Johnson Case Study Questions



Instructions: Although I will not assign a number of words or paragraphs, your responses should be thorough and specific. You should consider multiple perspectives and evaluate strengths and weaknesses.

In your responses, please do not restate the facts of the case. Keep in mind that I am familiar with the case, and you need only to mention facts that are relevant to (and support) your analysis or recommendation as you need them.Rather, use the information in the case to illustrate your statements, to defend your arguments, or to make salient points.

You must avoid being descriptive; instead, you must be analytical.You are obliged to offer analysis and evidence to back up your conclusions. Do not rely on unsupported opinions, over-generalizations, and platitudes as a substitute for tight, logical argument backed up with facts and figures.

Please write in a formal manner suitable for scholarly work, rather than a letter to a friend.

Do not use any direct quotes or bullet points.

In general, your paper should be double-spaced, 12 point, Times New Roman font, 1-inch margins, with no grammar or spelling errors.

Format: State the question followed by your response.

1. Think about a change initiative you have been involved with that suffered from lots of problems. Why did it suffer and how did it affect you personally?

2. What is it about change that makes it so difficult?

3. What was the most critical issue facing J. C. Penney’s Board before Ron Johnson was hired?

4. What were the common and difficult challenges Johnson faced at Target andApple?What is similar or different about the challengesfaced at Penney’s?

5. If you were a Board member, what qualities would you be looking in a new CEO? (your response should not just be a description of the qualities Ron Johnson seems to possess)

6. If you were a Board member, what questions would you ask about his experience at Target and Apple?

7. How would you evaluate Johnson’s actions during his 18 months as CEO? What did Johnson do well? What did he do poorly? Give him a grade on a scale of 1-10, where 1 is low performance and 10 is high performance.

8. How do you know when you are right?

9. How could your past successes get in my way in future success?

10. What is the applicability of this case?

11. How does it relate to your own experience?

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