Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!


UOF Business Trader Joes & Meaningful Brand Touchpoints Case study

UOF Business Trader Joes & Meaningful Brand Touchpoints Case study


How Trader Joe’s Creates Meaningful Brand Touchpoints

Trader Joe’s, a popular grocery store chain, has earned tremendous loyalty and a cult-like following.  A trip to Trader Joe’s may lead the consumer to encounter a tricky parking situation, crowded aisles, and long checkout lines.  There are no sales, coupons, or loyalty cards. Yet Trader Joe’s leads in customer satisfaction and employee engagement. Why has the company earned such a devoted following?  Trader Joe’s doesn’t aim to automate or streamline the shopping process–the goal is to make shopping fun.

The store provides a sensory-filled in-store experience. Walking into the store gives the consumer the feeling of stepping off a cruise ship into a vibrant island paradise.  Store leaders wear Hawaiian print shirts.  The store has hand-written signs and zany product names.  Samples are often given out (pre-COVID times).  Kids get free stickers and have fun searching for the hidden stuffed animal.  

The experience provides a sense of being on a treasure hunt through limited run, experimental products.  Fans of the store love the affordable prices as well, and TJ’s “two-buck-chuck” wine is a customer favorite.  There are many private-label brands (which means these can’t be purchased at other grocery stores), which adds to loyalty.  

  • Trader Joe’s is known for its engaged employees.  The employees seem to love working there and display high levels of enthusiasm.  Instead of just asking customers how they’re doing, the cashiers often ask or comment on things unique to the customer.  It’s not unusual for an employee to start juggling oranges or performing some similar lighthearted activity.  
  • While Trader Joe’s doesn’t offer online commerce, its website does offer some novel touchpoints.  For example, there’s a monthly podcast–each episode can be found on the website.  Other resources on the website include recipes, articles on entertaining, stories on featured products, and guides on everything from creating tulip arrangements to building a better skincare routine.  
  • Questions (BASED ON CHAPTER 10 CONTENT):
  • Describe how the brand touchpoints at Trader Joe’s provide emotional, self-expressive, and social benefits.  Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn.  
  • What recommendations would you make on how to improve brand touchpoints?  Please be specific here and include your original thoughts.  Do your research on Trader Joe’s to make sure they aren’t already making these changes.

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Writers Hero only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Writers Hero are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Writers Hero is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Writers hero, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.