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SWOT analysis for the Mount. Your textbook provides you with a full table of factors to consider when constructing a SWOT analysis. The table is titled: “What to Look For In Identifying a Company’s Strengths, Weaknesses, Opportunities, and Threats.”

The SWOT can be in point form. While using point form is undoubtedly acceptable, students must recognize there must be enough information in the points so readers can understand the subject matter.

At the end of the Internal Analysis, students should reflect on their findings and work in their External Analysis and determine what strategic issues and problems merit attention. By doing this, you are learning how to craft a problem statement, which is essential to your written case submission and subsequent live presentation.

one to two pages