1.Why is advertising more common in highly industrialized countries such as the United States than in countries with “quieter” economies?
2.How are advertisers’ attempts to communicate their messages, and to break through customer resistance, keyed to their conception of human psychology, according to Fowles?
3What are the “two orders of content” of most advertisements, according to Fowles?
4How is Fowles indebted to Henry Murray?
5Why must appeals to our need for sex and our need to aggress be handled carefully, according to Fowles?
6How does the use of humor or the use of celebrities fit into Fowles’ scheme?