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Importance of Being Inauthentic by Mark Bowden Video Discussion

Importance of Being Inauthentic by Mark Bowden Video Discussion

Please watch the YouTube video titled, ‘The Importance Of Being Inauthentic: Mark Bowden at Tedx Toronto’, which can be found via the following link: Bowden is an internationally recognized expert in human behaviour and body language. In this 20- minute Ted Talk, he explains the importance of acting in a way that compels your audience (your buyer) to view you as a friend, rather than as a foe or predator. He also provides an evolutionary behavioural explanation for why we react the way we do to other people.Assignment Instructions:Please read the questions below carefully and provide thorough responses. Try to go beyond re-stating what you have heard in the video, and in your own words provide your opinion and thoughts on the questions asked of you. Most of all, I am looking for you to draw connections between 1) the video content and 2) our class discussions and readings about buyer behaviour and communications in a relationship selling context.Please answer either question #1 or question #2. Please limit your answer to one paragraph. The paragraph should be no more than one page in length using 12 point font, 1.5 spacing.Question #1In this video, Mark discusses the interaction between our ‘primitive brain’ and our ‘neo-cortex’, explaining how the two work together to form opinions of other people. How does Mark’s explanation of this interaction between our primitive brain and neo-cortex help us to understand the following quotation from our course textbook? “Changing a buyer’s attitudes and beliefs is the most difficult challenge a salesperson faces.”Question #2When Mark refers to the importance of sometimes being “inauthentic”, what he’s really talking about is the importance of sometimes overcoming our natural instincts or automatic behaviours, and pushing ourselves to do or say something that we ordinarily wouldn’t. Think about your own personality, and about your own behavioural tendencies. Write a paragraph about a tendency or characteristic that you have that may NOT serve you well in a professional selling or business setting. Explain 1) what the tendency is, 2) how it could be to your detriment in a professional selling or business setting, 3) how you might adjust it (or act inauthentically) and 4) the positive result that you may get from making the adjustment.

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