You must choose one of the following titles and write an essay.
You must look at arguments which tend to support the proposition and arguments which tend to refute it and reach a conclusion. Please note that since this is coursework and not a time-limited exam, you will be marked more strictly than in the in-class test. In particular, referencing now needs to be done more rigorously.
- Advertising is changing fundamentally from the age of mass media: as it becomes more interactive and more personal it ceases to be advertising and becomes either personal selling or public relations.
- Building long term relationships with customers is essential for any sustainable business, and this applies equally to online elements of a business (Chaffey & Ellis-Chadwick, 2012)