Market Potential Score Summary

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questions: Cruz Furniture Manufacturers (CFM), located in the US, is a medium-sized company that manufactures home and office furniture. CFM currently sells its furniture only in the US. CFM’s CEO, Gerardo, wants to expand internationally and is contemplating entering Canada, United Kingdom, Chile, or Australia. Research shows that the market potential score (out of 100) for office furniture in each country is as follows:

Canada: 49

United Kingdom: 86

Chile: 88

Australia: 93

What country do you recommend CFM enter? Why? What mode of entry do you recommend? Why? Explain your answers in detail.

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Market Potential Score Summary

Market Potential Score Summary

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