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Market Potential Score Summary

Market Potential Score Summary

I’m working on a business question and need support to help me learn.

Answer the questions in PARAGRAPH format. DO NOT write your answers in a bulleted format.

Your response to each question should be at least 225 words.

DO NOT restate the question in your response. DO NOT use a setup or filler words at the beginning of your answer.

The answers you provide are submitted to Turnitin ( (Links to an external site.)); therefore, DO NOT copy and paste content from the Internet, periodicals, journals, publications, articles, or students’ papers. Answers that are not your own, will result in a ZERO (0).

questions: Cruz Furniture Manufacturers (CFM), located in the US, is a medium-sized company that manufactures home and office furniture. CFM currently sells its furniture only in the US. CFM’s CEO, Gerardo, wants to expand internationally and is contemplating entering Canada, United Kingdom, Chile, or Australia. Research shows that the market potential score (out of 100) for office furniture in each country is as follows:

Canada: 49

United Kingdom: 86

Chile: 88

Australia: 93

What country do you recommend CFM enter? Why? What mode of entry do you recommend? Why? Explain your answers in detail.

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