MG 498 University of Northern Iowa Red Bull versus Monster Case Study

or this assignment, you will listen to Season 13 of the Business Wars podcast Red Bull vs. Monster and answer the questions below. You are free to use any podcast steaming service, or follow the links provided.

Q1: Did Dietrich Mateschitz have an intended or an emergent strategy for Red Bull? Why?

Q2: Do you think Red Bull’s price-point and sales strategy in the US was a smart move? Why?

Q3: If you worked at Monster, how would you have responded to Red Bull’s legal move at the end? Why?

Q4: What is one single lesson you are taking away from this story?

NOTE NEED response to the assignment after hearing from your classmates.

This is your chance to dig a little deeper. Did your opinion change? Did you gain any additional insights? Any new takeaways?

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MG 498 University of Northern Iowa Red Bull versus Monster Case Study

MG 498 University of Northern Iowa Red Bull versus Monster Case Study

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