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Mount Saint Vincent University Sales and Profitability Research Paper

Mount Saint Vincent University Sales and Profitability Research Paper

Assignment: Under Armour’s Strategy in 2018: Efforts to Revive North American Sales and Profitability.

Students will complete aspects of a case analysis for the Under Armour case, which is in the text’s case

section. Students may have to complete additional research for the assignment.

Students will complete the following analysis:

• PEST Analysis

• Identify Forces Driving Change (just do this part)

• Identify Key Success Factors

*Please respond back to the part you are completing and include any reference page when forwarding your work .

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