I’m working on a case studies project and need guidance to help me understand better.

Please read the Capstone MAR Case Study Requirements document first, then write your analysis of Beyonce-Say My Brand Name case and submit as a single Word compatible or PDF file in Canvas by 1/31– 11:59 PM.

DO NOT ANSWER THE QUESTIONS POSED AT THE END OF THIS BEYONCE CASE STUDY.

If you want to see what an ‘A’ graded MAR case study analysis looks like, please see ‘A’ MAR Case Study file.

THIS ASSIGNMENT REQUIRES OUTSIDE RESEARCH. THUS A MINIMUM OF THREE (3) OUTSIDE RESEARCH SOURCES ARE REQUIRED TO WRITE YOUR ANALYSIS. You must follow the proper end notes format outlined in the file attachment below.